My resume


Tracy KitteN600 Cobblestone Square Louisville, KY 40223 c: (502) 930-7361


Career SummaryCommunications professional with more than 10 years of progressive reporting experience. Over the last decade, responsibilities have grown to include editing, page design/layout, product/service promotions and management. Strong writing skills with specific expertise in press releases; news, business and technical reporting; editorial review; corporate communications; advertising; and Web-site content management.PROFESSIONAL ACCOMPLISHMENTS

  • <!–[if !supportLists]–> <!–[endif]–>Promoted to editor of ATM Marketplace, a site dedicated to the financial self-service industry, after only eight months of employment.
  • <!–[if !supportLists]–> <!–[endif]–>Named editor of NetWorld Alliance’s Technology Division, which comprises five Web sites (including ATM Marketplace), in March 2007.
  • <!–[if !supportLists]–> <!–[endif]–>Progressive increases in ATM Marketplace site hits and ATM Marketplace e-mail news alert subscribers.
  • <!–[if !supportLists]–> <!–[endif]–>Completion of in-depth industry reports, including Financial Institution ATMs — a special guide that was downloaded nearly 3,000 times between October 2006 and May 2007.
  • <!–[if !supportLists]–> <!–[endif]–>One of only two general managers from Kentucky-based Landmark Community Newspapers Inc. (LCNI), a division of Norfolk, Va.-based Landmark Communications Inc., to attend the corporate parent’s Leadership Growth course.
  • <!–[if !supportLists]–> <!–[endif]–>Recognized in July 2006 for Web-reporting excellence on ATM Marketplace by Communications Concepts Inc. during its annual APEX Awards for Publication Excellence, national competition.
  • <!–[if !supportLists]–> <!–[endif]–>Two-time Thoroughbred Award winner at NetWorld Alliance, the operator and publisher of ATM Marketplace
  • <!–[if !supportLists]–> <!–[endif]–>Two-time recipient (2005 and 2006) of NetWorld Alliance’s annual President’s Award.
  • <!–[if !supportLists]–> <!–[endif]–>Winner of numerous Kentucky Press Association awards for investigative reporting, ongoing series pieces, features and editorials as well as awards for best page design and community involvement.
  • <!–[if !supportLists]–> <!–[endif]–>Increased the circulation at The Spencer Magnet by 23% in three years, and at the same time improved the paper’s profit margin from to 18%.
  • <!–[if !supportLists]–> <!–[endif]–>Won first place among LCNI managers in 2002 for increased newspaper circulation.
  • <!–[if !supportLists]–> <!–[endif]–>Launched the first newspaper Web site in Spencer County and worked to develop the Web site for The Oldham Era in La Grange.
  • <!–[if !supportLists]–> <!–[endif]–>Developed and mentored local high school writers while working for LCNI’s publications.
  • <!–[if !supportLists]–> <!–[endif]–>Recognized as a community leader through involvement in the Young Professionals Association (Director of Communications, 2006/2007 YPAL Board term and VP of Administration, 2007/2008 YPAL Board and YPAL Executive Committee terms), Leadership Spencer County, a division of Leadership Kentucky, and numerous other civic and charitable organizations.
  • <!–[if !supportLists]–> <!–[endif]–>Proven proficiency in programs such as PhotoShop, QuarkXPress, NewsEdit Pro, as well as Microsoft Word, Publisher and Excel.
  • <!–[if !supportLists]–> <!–[endif]–>Proven proficiency as a photographer.

networld alliance inc. May 2005 – Present

Senior Editor, Technology Division

Editor, ATM Marketplace

Serves as the senior editor of NetWorld Alliance’s Technology Division, a division that oversees seven Web sites, including ATM Marketplace — the company’s flagship site. Other sites in the division include Kiosk Marketplace, Self-Service World, Retail Customer Experience,, Digital Signage Today, and Digital Signage Association. Serves editor and writer for ATM Marketplace, which is owned and operated by NetWorld Alliance, a privately held company based in Louisville, Ky. In addition to maintaining editorial content for ATM Marketplace, as the senior divisional editor, I oversee projects associated with all of the Technology Division Web sites, including print publications geared toward the retail and financial industries. As the editor of ATM Marketplace, I often serve as an industry expert, and regularly speak and present at trade events; I also discuss industry trends with business journalists from throughout the United States. I cover national and international trade shows and companies that touch the ATM, self-service and retail industries.
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<!–[endif]–>Other functions include: monitoring site hits; composing and distributing the site’s biweekly e-news alert.
networld alliance inc. October 2004 – May 2005


Technology writer for the ATM and self-service industries (ATM Marketplace and Kiosk Marketplace, a sister site). Reported news and wrote custom-published materials, such as white papers, special reports and informational guides, for advertisers. Shot photography and covered national and international trade shows.appriss inc. August 2004 – October 2004

Contracted PR and Marketing Consultant

Wrote and edited press releases, video news releases and flash demo scripts for all of Appriss’ products, including VINE (Victim Information and Notification Everyday), JusticeXchange, Call2Court, JusticeBridge, V-NET and AlertXpress, to name a few. Met with and interviewed Appriss’ clients — primarily law-enforcement agencies — to promote the use of VINE in their communities.prep magazine July 2004 – October 2004

Contracted Account Executive and Freelance Writer

Wrote and edited stories for PREP, a food-service and restaurant trade publication based in Louisville, Ky. Shot photography when necessary. Assisted with layout and editorial planning. Sold advertising for the magazine. Worked to build a new client-base while working with existing accounts. Assisted clients in marketing plans and strategies, and assisted with advertising content and design.Business First, American City Business Journals 2003 – March 2004


Beat included the Louisville Regional Airport Authority, manufacturing companies, unions, distribution/logistics companies, transportation companies, printing and graphics companies, the automotive and construction industries, the West End of Louisville, and Oldham and Shelby counties. Developed story ideas. Met deadlines. Attended regular business and networking meetings and events that could lead to the development of stories.

Landmark Community Newspapers, Inc. 1998 – 2003

General Manager, The Spencer Magnet

Asst. Editor, The Oldham Era

Editor, Henry County LocalBegan in 1998 and moved through the positions of reporter, assignment editor and assistant editor to the role of general manager. Increasing responsibilities included:

  • <!–[if !supportLists]–> <!–[endif]–>
  • Recruiting and training employees
  • Reporting and photography assignments
  • Designing, laying out and editing news pages
  • <!–[if !supportLists]–> <!–[endif]–>Developing and maintaining newspapers’ Web sites
  • <!–[if !supportLists]–> <!–[endif]–>Overall editorial content
  • <!–[if !supportLists]–> <!–[endif]–>Improving advertising sales and profit margins
  • <!–[if !supportLists]–> <!–[endif]–>Improving community relations
  • Tracking circulation and advertising lineage
  • <!–[if !supportLists]–> <!–[endif]–>
  • <!–[if !supportLists]–> <!–[endif]–>Reducing turnover

Breckinridge County Herald News 1997 – 1998


Won the paper’s first writing award from the Kentucky Press Association in 1998 for investigative reporting. Covered community events, government meetings and sports. Shot photography, designed pages and attended functions/networking events for the paper.


monster July 2004 – April 2005

Motivational speaker

Delivered a 45-minute scripted presentation to high school students throughout the region (Ohio and Kentucky). The presentation covered motivational material that is copyrighted by Monster’s Making It Count programs.


History/EnglishBA, 1996University of Kentucky


  • Free-lance writer whose articles have been published in Today’s Woman, The Voice-Tribune, The LEO and The Courier-Journal, 1996 to present
  • Brainbench Written English certification, 2004
  • Editorial Workshops, Kentucky Press Association and LCNI
  • Invited to speak about community journalism on panels hosted by the Kentucky Press Association


  • Active Member of Young Professionals Association of Louisville (YPAL) since 2004
  • Elected to YPAL’s Board of Directors in 2006 to oversee the organization’s Web site
  • Elected to YPAL’s Executive Committee in 2007 to oversee Web-site and public relations for the organization
  • Leadership Kentucky
  • Member of the Society of Professional Journalists
  • Member of the University of Kentucky Alumni Association


As the editor of a relatively well-known banking and financial self-service trade publication, I have been quoted, interviewed and invited to speak about up-and-coming financial self-service technology. Below is a link to a recent article in which I was, May 23, 2007: is a list of trade shows where I have spoken about changing banking trends that impact the ATM industry.

  • ATMIA East in February 2007
  • Self-Service & Kiosk Show in September 2006
  • WRG Conference in September 2006
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